#97 • Michelob Genesis Tour Neon Beer Sign

Part of FAR 770 - Moneta Estate Auction – Gold, Guitars & New Holland Tractor – Part 1 (timed auction by Farmer Auctions)

Starting at $10.00

Status: Available

Bidding closes Nov 30, 2026 7:30 PM EST

Michelob beer neon promotional sign produced in conjunction with the 1986–1987 Genesis Invisible Touch concert tour. Mounted to a black-finished metal framework, the design incorporates a stylized red neon hand emblem alongside white neon lettering reading "MICHELOB" and green neon lettering reading "GENESIS TOUR." Equipped with an original Franceformer indoor gaseous tube transformer manufactured by France Division of the Scott & Fetzer Co. (Fairview, Tennessee), serial dated December 1986 (12 86), with secondary casing marked "ST. LOUIS, MO." 36.5"W x 18.5"H Location - Basement Bar